Modelling the B2C Marketplace: Evaluation of a Reputation Metric for e-Commerce
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چکیده
This paper evaluates recently developed novel and comprehensive reputation metric designed for the distributed multi-agent reputation system for the Business-to-Consumer (B2C) E-commerce applications. To do that an agentbased simulation framework was implemented which models different types of behaviours in the marketplace. The trustworthiness of different types of providers is investigated to establish whether the simulation models behaviour of B2C eCommerce systems as they are expected to behave in real life.
منابع مشابه
Evaluation of Reputation Metric for the B2C e-Commerce Reputation System
This paper evaluates recently developed novel and comprehensive reputation metric designed for the distributed multi-agent reputation system for the Business-to-Consumer (B2C) E-commerce applications. To do that an agent-based simulation framework was implemented which models different types of behaviours in the marketplace. The trustworthiness of different types of providers is investigated to...
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تاریخ انتشار 2009